Archive for the ‘citizen journalism’ Category

Pitch It To Me One More Time!

March 4, 2011

Cindy McCreery


Guest Writer Series, Part 11 Cindy McCreery, Hollywood Screenwriter. Cindy is a graduate of the Walt Disney/ABC Feature Writing Fellowship program for the 2002-2003 year. In 2006 National Geographic Films hired Cindy to rewrite ELEPHANT WILD and later in 2007 in partnership with Warner Brothers, they hired her again to develop and write FREE WILLY: ESCAPE FROM PIRATES COVE. Cindy also teaches Advanced Screenwriting at UCLA.

Beginning December 15, 2010 I helped organize Vpype’s second Hollywood Screenplay Pitch Contest, which ran until the end of January. As some of you might recall, the first pitch contest held December 2009 through April 2010 turned out to be a very big success as we had over 400 five-minute-pitches submitted via Vpype’s Facebook application, vBroadcast. We had contestants from all over the world with ideas ranging from epic period pieces to massive blockbusters to outlandish comedies to touching dramatic true stories. Not only did the winner of the contest get the opportunity to develop her pitch into a screenplay with a known producer, but many of the top ten were contacted by judges and are still currently working on ideas as well.

This year, we made some changes to the contest. Rather than running it for several months, we decided to run it for two months and make it a three-minute pitch, rather than five. We also had participants use Vpype’s newest application, vComedy, which has a three-minute cap already in place, to pitch their screenplay. We had a 100 pitches submitted from all over the world including Spain, Germany, Pakistan and India. Many of the judges from last year participated as well, including Julie Richardson, Producer of “Collateral” and “The Collector” and Christopher Lockhart story editor for William Morris Endeavor and producer of “The Collector” and most recently the documentary, “Most Valuable Players”. The other judges included former Disney executives, Producers and even a Professor from the top screenwriting program in the country.

Pitching is a funny thing because writers generally are not actors or extroverts. It’s especially tough to pitch alone in a room to a camera because you can’t read your audiences body language. Also, getting across an entire story from start to finish in under three minutes is really an art and I must admit I was very impressed with the quality of the pitches this year. I was also inspired by the courage it took to actually do it! One of the top 10 from this year is a speech therapist who isn’t in “the biz”, in fact lives in a very small town far from Hollywood and sent me a Facebook message admitting to me how terrified she was, but she did it and did a great job. All of her friends and family who watched her pitch were impressed and proud of her, as they should be! At least when I have a meeting with a producer and pitch them my idea it’s not recorded and posted on Facebook for everyone to see and critique! The judges were all impressed with everyone as well and I’m encouraged by the fact that many of the judges personally reached out to several of the top ten, wanting to read their work and or further discuss their pitches.

This year’s winner is Joe Palladino from Santa Barbara, California. His winning pitch, “Towers of London”, is a fictionalized account of Harry Houdini, Arthur Conan Doyle and Jack the Ripper. Joe’s story was not only compelling, clever and simply a lot of fun, but his actual pitch was very clear, very well thought out and a delight to watch. His personality shined through and he made it enjoyable for his audience. All of the judges agreed that they easily envisioned the movie – both the tone and the hook of it, which isn’t an easy thing to pull off!

Vpype - Hollywood Screenplay Pitch Contest

Wilton Richards, who came in second with his pitch “The Hitman”, pitched twelve ideas all of which were really fun and original. His other pitch, “Battle For Earth” made it into the top twenty. “The Hitman” is fun action comedy about a hitman who is dying of cancer and puts a hit out on himself but is cured and must save himself from the other hitmen. Wilton lives in The Bahamas and I am pleased that this contest brought Hollywood within reach for him and that he has been in contact with two of the judges.

In third place was AD Smiths, “The Assigned” which was definitely the most entertaining of the entire contest as he had props, music and he even acted out a scene using cardboard cutouts! I have to admit that I watched his pitch at least five times because the theatrics of his pitch were so fun. AD has a very natural pitching ability, which I’m a little jealous of.

Hollywood can feel very far away for most aspiring screenwriters, even for those of us who live in Los Angeles and it’s exciting when you come across a company like Vpype who has the resources to make it just a little more accessible. Having a voice, but not being heard is a very frustrating and lonely thing and I’d like to hope that this contest has helped a few writers feel as though they’re being heard. If anything, everyone who participated in the contest now has a community of other writers who they can share their ideas with.

The Hollywood VPYPE Pitch Contest group page on Facebook has become a sort of water cooler hang out for a lot of aspiring screenwriters and it continues to grow every week. Also, the vComedy application page has become a place to share ideas and notes on each other’s work. Every pitch that was submitted has been viewed multiple times and many have comments and suggestions from other participants. I hope that writers in the group will continue to share their ideas with each other and really use each other as sounding boards. I know that some members have used vBroadcast to discuss ideas with each other and over the next few weeks, I’m hoping to created a “writer’s group” using vBroadcast where each week a writer will broadcast their own ideas live, while other members of the group can watch and chat with them live.

What every aspiring screenwriter dreams of is an audience and Vpype has helped provide one!

Joe Palladino’s pitch, TOWERS OF LONDON on vComedy…
http://apps.facebook.com/vcomedy/vcomedyviewer?auth_token=82020b1098aa9a22b34c89b2453ffb1c

Wilton’s pitch, THE HITMAN on vComedy…
http://apps.facebook.com/vcomedy/vcomedyviewer?ref=ts

AD Smith’s pitch, THE ASSIGNED on vComedy…
http://apps.facebook.com/vcomedy/vcomedyviewer?ref=ts

Social Video 101: Start Your Show Today!

October 4, 2010

Najeeb Nadeem

Guest Writer Series, Part 7 Najeeb Nadeem, Vpype User Community and IT Support Manager. Najeeb is an IT expert, responsible for user community activities, web infrastructure support and cloud management services.

Vpype vBroadcast Quick Start Guide

What You Need
• A computer – Macintosh or PC will work equally well.
• A web camera – Most laptops have these built in.
• A microphone – Most laptops have these built in.
• A quiet, well-lit broadcast location with a solid Internet connection.
o You will need at least 300 Kbps, and preferably 500 Kbps, of upstream bandwidth
o You can test your upstream bandwidth at http://www.speedtest.net
• A web browser – Chrome, Firefox, Internet Explorer or Safari – they all work.
• The latest version of Adobe Flash – http://get.adobe.com/flashplayer
• A Facebook account – http://www.facebook.com
• Access vBroadcast and “allow” the application to install in your Facebook account – http://apps.facebook.com/vbroadcast

To Start a Live Broadcast
• Open a web browser and navigate to the vBroadcast application, http://apps.facebook.com/vbroadcast
• Click the “Broadcast” button in the menu bar
• The application will attempt to detect your webcam and microphone. If unsuccessful, you will need to manually select them to continue.
• Complete the Broadcast Information form
o Enter the Location of your broadcast.
o Show Name is required and should contain a concise title for the show
o Keywords are required and can contain any other information you would like indexed in the search engine.
o Select on how’s behalf you are going to do the show
o Select your audience
o Select the language in which the show will be conducted
o Select the category
o Start should be set to Now
o Save Recording should be selected
o Announce should be selected for Facebook and/or Twitter
o Duration should be set to the desired length
o Viewers limit should be set high enough to cover possible attendance
o When Ready, Click Start Broadcast
• You will be taken to the Broadcast panel where you can adjust your camera to ensure a good broadcast. When ready, click the Camera button to start the live show.
• You will be prompted to publish about your show on your wall and your friend’s wall
• When you see “Live” indicator in the top right hand Conner, you are Broadcasting Live
• When the show is over, click the Stop button. The show will terminate, the transcript will be closed, and the recorded show will be published the broadcaster’s Shows tab.

To Obtain Support
• For customer support, send email to support@vpype.com

A Test Run with Live Video on Facebook

September 21, 2010

Lou Covey


Guest Writer Series, Part 5
Lou Covey, CEO, Footwasher Media. Lou is a professional communicator for more than 30 years as a journalist, technical writer and corporate communications consultant. He is CEO of the communication strategies firm Footwasher Media and editorial director of New Tech Press. Lou blogs on several issues, including the state of the media, local sustainability, public policy, social media and theology.

For the past three months, Footwasher Media (a communications strategies company) has experimented with the Vpype broadcasting system on Facebook with a variety of time slots and subjects. We have also used links to the archived broadcasts on other platforms and compared results of similar programs on Ustream and other platforms.

The importance of live streaming video
Video is the growth sector of the Internet currently driving more than 50 percent of all web traffic and live video on the Internet is the latest cool application. Lots of people want to try it. It has been observed that the most popular show on Ustream is a webcam video of a box of barn owls with an average daily viewership of 2,000. In contrast, the most popular live shows with semi-scripted content on any of the live-video platform gather fewer than 50 people live and possibly as many as 200 views in archive. This holds true even for live events that have long been established in a person’s schedule. For example, Tapestry Church in Redwood City has been using Ustream since March of 2010 to broadcast their Sunday morning services. And yet that does not mean the services are unpopular. On any given Sunday, while the video grabs 4-10 viewers live and another 20 in archive, the weekly services audio archives are downloaded in the thousands.

Promotion of the live videos on Facebook, either through posts or events, seemed to have little effect on increasing live viewership. Neither did choosing a set time, random times, or spur of the moment broadcasts. It did, however, encourage larger audiences for the archives. When the shows were promoted on just Facebook, the viewership doubled. When promoted on other sites (like www.commbasics.typepad.com), viewership quadrupled.

We believe that the reason for this is the on-demand nature of video consumption. Tivo, Youtube, on-demand cable and the like have made it possible for us all to see what we want, when we want and even comment on the content 24 hours a day. The companies like United Business Media (UBM) are discovering the same difficulty with webinars. According to Paul Miller, CEO of the EE Times Group in UBM, said they invite up to 10,000 people to each webinar, get RSVPs from 500, and consider a live audience of 50 to be acceptable. Archived versions, however, grow the audience 10 fold.

As audiences become more aware of the value of live broadcasting on the net, these audiences may increase.

Live video over mobile applications
An area that has several players is using mobile devices to broadcast live video. LiveCast, Qik and several others are offering this service to users of mobile devices and smart phones, but one competitor, Bambuser has taken the lead in this area in Europe by packaging the service to local television stations are using the service and iPhones to eliminate camera crews for remote broadcasts. Locally KRON TV broadcasting company (in San Francisco, CA) is doing the same thing over Skype with limited quality. In the US however, this feature is left more to hobbyists using their cameras for recreation. The potential for broadcast stations to expand advertising platforms, increase viewership and encourage participation is enormous. The savings in personnel reduction could number in 10s of millions of dollars and spell the difference between profitability and closure for some news programs.

Summary
Vpype offers a significant benefit to Facebook users by removing restrictions on video size and duration. Vpype vBroadcast’s tight integration with Facebook gives it a significant market opportunity.

The Bridge Foursquare Church using Vpype vBroadcast app on Facebook

We see the biggest monetization opportunity in providing social video apps to businesses, brands and broadcast entities. Currently all televisions stations in the San Francisco Bay Area have Facebook presences and could greatly enhance both their online efforts as well as encourage citizen journalism. Several traditional print organizations are expanding into video online.

Lou Covey can be contacted at lou@footwashermedia.com

VpypeLive Refreshed: Tell and Share Your Story With The World!

August 13, 2010

VpypeLive app on Facebook

Today VpypeLive app has been refreshed on Facebook. The following are some of the key highlights:
1) vGreeting app has been added to create video-based greetings
2) A new embedded player that can play both recorded and live video streams
3) vBroadcast app now support uploading a recorded video file
4) Support for Twitter chat has been added
5) Some enhancements in vBroadcast and vComedy have been made

I have been reading about hundreds of inspiring Facebook Stories, and want to tell everybody that right now, you can add a new dimension to your Facebook story and tell it with a live, interactive Vpype video.

Yes, rather than just posting text and static pictures on Facebook, using Vpype you can record your story as a video, broadcast live to a select audience (a private broadcast) or anyone on Facebook (a public broadcast), and let the people know your story in your voice.

This is what Facebook says on their Facebook Story site:
Facebook is all about the individual and collective experiences of you and your friends. It’s filled with hundreds of millions of stories. Which ones inspire you? What’s your Facebook story?

With ‘social video’ you can put a face and voice to your story.

In last month’s Facebook Blog, Facebook Stories: What’s Your Story?, Elliot Schrage adds more tips and inspiration for all of us storytellers. He writes:

A woman’s Facebook status updates from her mobile phone become a lifeline for her and a group of 36 people traveling in Haiti during the earthquake. A recently laid-off man lands a new job by reaching out to his friends on Facebook. After 15 years apart, a father reconnects with his daughter through Facebook.

These are just a few of the hundreds of stories people like you have shared about their experiences on Facebook. Each of the 500 million people using Facebook, though, has a story. We want to hear your story, too, so it can inspire others to reconnect with long-lost friends, get closer to their friends and family, support those in need, or even start a political movement.

To add a Facebook your story with text and see examples, just visit http://stories.facebook.com. And, if you want to create a live or store archived video about your story, just add the Vpype app to your Facebook profile, and record your show.

To add VpypeLive, click here: http://apps.facebook.com/vpypelive

Citizen Journalism on Facebook

August 3, 2010

Watch out CNN, Facebook has the power to steal the eyeballs!

One of the most powerful gifts the Internet has given the world is the ability for all of us to become Citizen Journalists anywhere, any time. We all have the power to influence, to report, and to change the world.

When I looked for a definition of Citizen Journalism on Wikipedia, this I what I found:
Citizen journalism (also known as “public”, “participatory”, “democratic”[1], “guerrilla”[2] or “street journalism”[3]) is the concept of members of the public “playing an active role in the process of collecting, reporting, analyzing and disseminating news and information,”…

The influence of Citizen Journalists continues to evolve. Now with the ability to post pictures and videos on a website in close to real time about breaking news events, we can all get ahead of the curve, and report news as it happens via blogs, YouTube videos or with the help of social media (and now social video) sites like Facebook via a live broadcast.

How Are We Changing the World?
If you want to see the truth about an event, you can usually find a picture or a video. Cameras are everywhere, even built-in to our ubiquitous cell phones. They really are, trust me.

If you look back on any event, even way back (remember the 1963 Zapruder film?), you can find a picture that someone took, or a video. Some of these were unplanned, some were inadvertent, and some of these were spontaneously triggered by the event.

What about Vpype and Citizen Journalism?
We advocate telling your story to the world. If your story is about a current event or news story or a timely viewpoint, you can use vBroadcast to send out your message via a real time or archived video to all your friends and followers on Facebook.

What’s New?
Later this month, Vpype vBroadcaster app will offer an additional feature of uploading a previously recorded video file. This feature will let Bloggers and Citizen Journalists report, share and broadcast their stories to the netizens of the Facebook universe of 500 million plus and growing.

In Conclusion
Vpype vBroadcast app on Facebook can easily and quickly enable not only “buzz marketing”, but something totally different and useful for a wider user-base, namely Citizen Journalism. Facebook has the power to steal the eyeballs from CNN.

Resources and Inspiration
Some of my favorite links about Citizen Journalism that inspire and illustrate its power:
• Definition:
http://vodpod.com/watch/1045921-definition-of-citizen-journalism
• Citizen journalism at war:
http://www.cyberjournalist.net/video-citizen-journalism-at-war/
• CNN encouraged citizen journalism at the time of Hurricane Katrina
http://www.cnn.com/SPECIALS/2005/katrina/feedback/index.html
http://www.sfgate.com/cgi-bin/blogs/techchron/detail?blogid=19&entry_id=48541
• Tools
http://www.sourcewatch.org/index.php?title=Tools_for_citizen_journalism
• Site that support Citizen Journalists
www.allvoices.com
• More about Allvoices
http://www.pbs.org/mediashift/2009/09/can-allvoices-succeed-as-citizen-journalism-platform253.html


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