Archive for the ‘cloud storage’ Category

Pitch It To Me One More Time!

March 4, 2011

Cindy McCreery


Guest Writer Series, Part 11 Cindy McCreery, Hollywood Screenwriter. Cindy is a graduate of the Walt Disney/ABC Feature Writing Fellowship program for the 2002-2003 year. In 2006 National Geographic Films hired Cindy to rewrite ELEPHANT WILD and later in 2007 in partnership with Warner Brothers, they hired her again to develop and write FREE WILLY: ESCAPE FROM PIRATES COVE. Cindy also teaches Advanced Screenwriting at UCLA.

Beginning December 15, 2010 I helped organize Vpype’s second Hollywood Screenplay Pitch Contest, which ran until the end of January. As some of you might recall, the first pitch contest held December 2009 through April 2010 turned out to be a very big success as we had over 400 five-minute-pitches submitted via Vpype’s Facebook application, vBroadcast. We had contestants from all over the world with ideas ranging from epic period pieces to massive blockbusters to outlandish comedies to touching dramatic true stories. Not only did the winner of the contest get the opportunity to develop her pitch into a screenplay with a known producer, but many of the top ten were contacted by judges and are still currently working on ideas as well.

This year, we made some changes to the contest. Rather than running it for several months, we decided to run it for two months and make it a three-minute pitch, rather than five. We also had participants use Vpype’s newest application, vComedy, which has a three-minute cap already in place, to pitch their screenplay. We had a 100 pitches submitted from all over the world including Spain, Germany, Pakistan and India. Many of the judges from last year participated as well, including Julie Richardson, Producer of “Collateral” and “The Collector” and Christopher Lockhart story editor for William Morris Endeavor and producer of “The Collector” and most recently the documentary, “Most Valuable Players”. The other judges included former Disney executives, Producers and even a Professor from the top screenwriting program in the country.

Pitching is a funny thing because writers generally are not actors or extroverts. It’s especially tough to pitch alone in a room to a camera because you can’t read your audiences body language. Also, getting across an entire story from start to finish in under three minutes is really an art and I must admit I was very impressed with the quality of the pitches this year. I was also inspired by the courage it took to actually do it! One of the top 10 from this year is a speech therapist who isn’t in “the biz”, in fact lives in a very small town far from Hollywood and sent me a Facebook message admitting to me how terrified she was, but she did it and did a great job. All of her friends and family who watched her pitch were impressed and proud of her, as they should be! At least when I have a meeting with a producer and pitch them my idea it’s not recorded and posted on Facebook for everyone to see and critique! The judges were all impressed with everyone as well and I’m encouraged by the fact that many of the judges personally reached out to several of the top ten, wanting to read their work and or further discuss their pitches.

This year’s winner is Joe Palladino from Santa Barbara, California. His winning pitch, “Towers of London”, is a fictionalized account of Harry Houdini, Arthur Conan Doyle and Jack the Ripper. Joe’s story was not only compelling, clever and simply a lot of fun, but his actual pitch was very clear, very well thought out and a delight to watch. His personality shined through and he made it enjoyable for his audience. All of the judges agreed that they easily envisioned the movie – both the tone and the hook of it, which isn’t an easy thing to pull off!

Vpype - Hollywood Screenplay Pitch Contest

Wilton Richards, who came in second with his pitch “The Hitman”, pitched twelve ideas all of which were really fun and original. His other pitch, “Battle For Earth” made it into the top twenty. “The Hitman” is fun action comedy about a hitman who is dying of cancer and puts a hit out on himself but is cured and must save himself from the other hitmen. Wilton lives in The Bahamas and I am pleased that this contest brought Hollywood within reach for him and that he has been in contact with two of the judges.

In third place was AD Smiths, “The Assigned” which was definitely the most entertaining of the entire contest as he had props, music and he even acted out a scene using cardboard cutouts! I have to admit that I watched his pitch at least five times because the theatrics of his pitch were so fun. AD has a very natural pitching ability, which I’m a little jealous of.

Hollywood can feel very far away for most aspiring screenwriters, even for those of us who live in Los Angeles and it’s exciting when you come across a company like Vpype who has the resources to make it just a little more accessible. Having a voice, but not being heard is a very frustrating and lonely thing and I’d like to hope that this contest has helped a few writers feel as though they’re being heard. If anything, everyone who participated in the contest now has a community of other writers who they can share their ideas with.

The Hollywood VPYPE Pitch Contest group page on Facebook has become a sort of water cooler hang out for a lot of aspiring screenwriters and it continues to grow every week. Also, the vComedy application page has become a place to share ideas and notes on each other’s work. Every pitch that was submitted has been viewed multiple times and many have comments and suggestions from other participants. I hope that writers in the group will continue to share their ideas with each other and really use each other as sounding boards. I know that some members have used vBroadcast to discuss ideas with each other and over the next few weeks, I’m hoping to created a “writer’s group” using vBroadcast where each week a writer will broadcast their own ideas live, while other members of the group can watch and chat with them live.

What every aspiring screenwriter dreams of is an audience and Vpype has helped provide one!

Joe Palladino’s pitch, TOWERS OF LONDON on vComedy…
http://apps.facebook.com/vcomedy/vcomedyviewer?auth_token=82020b1098aa9a22b34c89b2453ffb1c

Wilton’s pitch, THE HITMAN on vComedy…
http://apps.facebook.com/vcomedy/vcomedyviewer?ref=ts

AD Smith’s pitch, THE ASSIGNED on vComedy…
http://apps.facebook.com/vcomedy/vcomedyviewer?ref=ts

The Vpype Advantage

February 7, 2011

Gary Klein

Guest Writer Series, Part 10, Gary Klein, Product Manager, Vpype Corporation

Facebook has revolutionized the web by providing consumers with an easy to use interface and common sense controls over how they share the digital information of their lives. If Facebook were a country, it would be the third largest in the world, with a population in excess of 600 Million. Facebook Pages, special sites just for businesses and brands, have become the new standard for marketing to this global audience. Consumers can “Like” your brand, and then are automatically subscribed to updates from your business; when you share information with them, it aggregates in their News Feed right along with pictures and updates from their friends and family.

The Facebook platform is in a near constant state of development, changing frequently, and it can be difficult for marketers to find quality tools to help them leverage this market. Other streaming video companies have launched Facebook applications but then failed to maintain them or integrate them fully with Facebook. Justin.tv, Ustream, and Livestream all claim to support Facebook streaming.

Justin.tv uses a single Facebook Live Stream next to any of their embedded videos, meaning users may not even be chatting about your content, and you have no moderation tools or transcript. Ustream will custom build a viewer for you in fourteen days, but wants you to pay for a subscription first and requires your Facebook Page to have 1,000 followers before they will begin the work. Livestream has a Facebook application, but subscriptions start at $350.00 per month if you want to remove advertising. None of these applications integrate with Facebook Events.

Vpype identified the strategic importance of Facebook several years ago, and designed our real time communications system to integrate fully with Facebook as well as the web. Our premier application, vBroadcast, requires no software download and runs as a hosted service from the cloud, allowing you to stream live video events straight to your Facebook Page and Web Site simultaneously. Viewers can use your Facebook Page, your Web Site, or the vBroadcast application to view and interact with the live show; Facebook Connect, Facebook Live Stream, and Twitter are all supported.

vBroadcast scheduler integrates with the Facebook Events system so your fans will know when you are planning to go live. When you begin the broadcast, we can notify your followers on Facebook and Twitter for you, so everyone can find the show. Once you have finished, we can notify anyone who could not attend, and give them a link to the recorded show, complete with chat transcript.

Whenever you want to reach out to your audience, vBroadcast makes it easy to interact with your customers, wherever they congregate.

Vpype Video Cloud Compute and Storage Platform

November 30, 2010

Using the Cloud for Serving Media
The content providers and media distribution companies need a server infrastructure for distributing media which is cost optimal with scalable compute and storage capabilities. When viewers connect with broadcasters they should experience low latency video across the globe. This introduces competing challenges, as one needs localized extended resources for management as well as a distributed server infrastructure across the globe.

Vpype looked at establishing dedicated server farms with bandwidth for millions of simultaneous videos. This approach makes the development work easier and maintenance of the servers less expensive. Issues of hardware and software upgrades, data backup, security, etc. are simpler for server farms localized to a low cost area. On the other hand, the latency of content creators to the servers and then the distribution to users become a concern. Another issue of longer hops is packet jitter and loss. The quality of media when transmitted over longer Internet hops results in jitter and increased video delays. One needs to use internal dedicated lines or infrastructure to minimize this between the computer servers.

To ensure high quality of media for users, Vpype has chosen a reliable, global cloud-computing platform.

The inter-cluster high-performance architecture allows minimization of latency by using optimized internal connect to get the best latency across the globe. By optimizing the usage between compute and edge servers the best experience can be delivered to customers.

Using cloud technology allows Vpype to be highly scalable. Individual streams or bundles of streams are encompassed as pipes that allow a range of bandwidth and quality options to be traded off within the pipe. A user may experience trade-off between the quality and number of streams before increasing the capacity. This allows Vpype customers to optimize the cloud to their needs.

Using cloud storage allows Vpype to scale both in terms of compute for delivering media and storage for keeping video files. It can transport rich media content on demand from a few to hundreds and even thousands of rich media streams. It can also scale disk space from a few gigabytes to petabytes. Excellent latency and best in class cost infrastructure keeps Vpype ahead of its competition.

Managing the cloud
Vpype has created a number of cloud management utilities to manage the compute and bandwidth usage on the cloud. These programs guide the cloud to use the best number of resources for optimal performance.

Vpype Value Proposition
Using load sharing, strategies beyond those provided by cloud computing service providers, Vpype can optimize resources on its infrastructure. On one hand, it offers a high level of service by reserving enough resources to allow for rapid usage spikes at minimum delays, and on the other hand it manages the resources to get the best cost when the demand is low.

Vpype architecture aims to get the lowest cost bandwidth and storage costs in the industry. This allows Vpype to offer competitive rates for broadcast and storage.

Creating the ‘Pypes’
Streaming infrastructure design is critical for moving video streams from the broadcaster to millions of viewers without quality loss. This involves transcoding, audio/video optimization and tuning from the application to the Cloud. Vpype creates a blend of transcoding options to maximize its services from the customer machine to its cloud compute instances.

Many companies today are using third-party web tools and connecting to content network providers (CDN) to deliver media framework. However, Vpype constructs the solution at the application front-end and as well as the cloud backend. This approach allows Vpype optimize the whole distribution path and offer the best solutions to its users.

Summary
At the simplest level, Vpype vBroadcast is a Facebook app. At a much deeper level, Vpype has designed, developed and deployed a video cloud-based compute and storage platform. The building blocks of Vpype video platform are customizable, flexible and scalable.

Offering Vpype solutions for ‘media pypes’ between video creators and millions of consumers at the best cost and performance is Vpype’s goal. Vpype provides solutions and capabilities that should be used by the consumers, businesses, brands, digital ad agencies and academic institutions looking to provide competitive solutions in this space.

VpypeLive app: http://apps.facebook.com/vpypelive

Start your show today: http://apps.facebook.com/vbroadcast


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