Posts Tagged ‘facebook fan pages’
March 4, 2011
Cindy McCreery
Cindy is a graduate of the Walt Disney/ABC Feature Writing Fellowship program for the 2002-2003 year. In 2006 National Geographic Films hired Cindy to rewrite ELEPHANT WILD and later in 2007 in partnership with Warner Brothers, they hired her again to develop and write FREE WILLY: ESCAPE FROM PIRATES COVE. Cindy also teaches Advanced Screenwriting at UCLA.
Beginning December 15, 2010 I helped organize Vpype’s second Hollywood Screenplay Pitch Contest, which ran until the end of January. As some of you might recall, the first pitch contest held December 2009 through April 2010 turned out to be a very big success as we had over 400 five-minute-pitches submitted via Vpype’s Facebook application, vBroadcast. We had contestants from all over the world with ideas ranging from epic period pieces to massive blockbusters to outlandish comedies to touching dramatic true stories. Not only did the winner of the contest get the opportunity to develop her pitch into a screenplay with a known producer, but many of the top ten were contacted by judges and are still currently working on ideas as well.
This year, we made some changes to the contest. Rather than running it for several months, we decided to run it for two months and make it a three-minute pitch, rather than five. We also had participants use Vpype’s newest application, vComedy, which has a three-minute cap already in place, to pitch their screenplay. We had a 100 pitches submitted from all over the world including Spain, Germany, Pakistan and India. Many of the judges from last year participated as well, including Julie Richardson, Producer of “Collateral” and “The Collector” and Christopher Lockhart story editor for William Morris Endeavor and producer of “The Collector” and most recently the documentary, “Most Valuable Players”. The other judges included former Disney executives, Producers and even a Professor from the top screenwriting program in the country.
Pitching is a funny thing because writers generally are not actors or extroverts. It’s especially tough to pitch alone in a room to a camera because you can’t read your audiences body language. Also, getting across an entire story from start to finish in under three minutes is really an art and I must admit I was very impressed with the quality of the pitches this year. I was also inspired by the courage it took to actually do it! One of the top 10 from this year is a speech therapist who isn’t in “the biz”, in fact lives in a very small town far from Hollywood and sent me a Facebook message admitting to me how terrified she was, but she did it and did a great job. All of her friends and family who watched her pitch were impressed and proud of her, as they should be! At least when I have a meeting with a producer and pitch them my idea it’s not recorded and posted on Facebook for everyone to see and critique! The judges were all impressed with everyone as well and I’m encouraged by the fact that many of the judges personally reached out to several of the top ten, wanting to read their work and or further discuss their pitches.
This year’s winner is Joe Palladino from Santa Barbara, California. His winning pitch, “Towers of London”, is a fictionalized account of Harry Houdini, Arthur Conan Doyle and Jack the Ripper. Joe’s story was not only compelling, clever and simply a lot of fun, but his actual pitch was very clear, very well thought out and a delight to watch. His personality shined through and he made it enjoyable for his audience. All of the judges agreed that they easily envisioned the movie – both the tone and the hook of it, which isn’t an easy thing to pull off!
Vpype - Hollywood Screenplay Pitch Contest
Wilton Richards, who came in second with his pitch “The Hitman”, pitched twelve ideas all of which were really fun and original. His other pitch, “Battle For Earth” made it into the top twenty. “The Hitman” is fun action comedy about a hitman who is dying of cancer and puts a hit out on himself but is cured and must save himself from the other hitmen. Wilton lives in The Bahamas and I am pleased that this contest brought Hollywood within reach for him and that he has been in contact with two of the judges.
In third place was AD Smiths, “The Assigned” which was definitely the most entertaining of the entire contest as he had props, music and he even acted out a scene using cardboard cutouts! I have to admit that I watched his pitch at least five times because the theatrics of his pitch were so fun. AD has a very natural pitching ability, which I’m a little jealous of.
Hollywood can feel very far away for most aspiring screenwriters, even for those of us who live in Los Angeles and it’s exciting when you come across a company like Vpype who has the resources to make it just a little more accessible. Having a voice, but not being heard is a very frustrating and lonely thing and I’d like to hope that this contest has helped a few writers feel as though they’re being heard. If anything, everyone who participated in the contest now has a community of other writers who they can share their ideas with.
The Hollywood VPYPE Pitch Contest group page on Facebook has become a sort of water cooler hang out for a lot of aspiring screenwriters and it continues to grow every week. Also, the vComedy application page has become a place to share ideas and notes on each other’s work. Every pitch that was submitted has been viewed multiple times and many have comments and suggestions from other participants. I hope that writers in the group will continue to share their ideas with each other and really use each other as sounding boards. I know that some members have used vBroadcast to discuss ideas with each other and over the next few weeks, I’m hoping to created a “writer’s group” using vBroadcast where each week a writer will broadcast their own ideas live, while other members of the group can watch and chat with them live.
What every aspiring screenwriter dreams of is an audience and Vpype has helped provide one!
Joe Palladino’s pitch, TOWERS OF LONDON on vComedy…
http://apps.facebook.com/vcomedy/vcomedyviewer?auth_token=82020b1098aa9a22b34c89b2453ffb1c
Wilton’s pitch, THE HITMAN on vComedy…
http://apps.facebook.com/vcomedy/vcomedyviewer?ref=ts
AD Smith’s pitch, THE ASSIGNED on vComedy…
http://apps.facebook.com/vcomedy/vcomedyviewer?ref=ts
Tags:cindy mccreery, Facebook, facebook fan pages, hollywood, joe palladino, julie richardson, live video, screenplay pitch contest, shoieb yunus, social media, social networking, social video, social viewing, social web, towers of london, vbroadcast, vcomedy, Vpype, vpype live
Posted in citizen journalism, cloud computing, cloud storage, comedy, Facebook, hollywood, hollywood scriptwriting, humanties, interactive tv, internet, movies, social applications, social media, social networking, social tv, social video, technology, video, video platform, virtual computing | Leave a Comment »
February 7, 2011
Gary Klein
Gary Klein, Product Manager, Vpype Corporation
Facebook has revolutionized the web by providing consumers with an easy to use interface and common sense controls over how they share the digital information of their lives. If Facebook were a country, it would be the third largest in the world, with a population in excess of 600 Million. Facebook Pages, special sites just for businesses and brands, have become the new standard for marketing to this global audience. Consumers can “Like” your brand, and then are automatically subscribed to updates from your business; when you share information with them, it aggregates in their News Feed right along with pictures and updates from their friends and family.
The Facebook platform is in a near constant state of development, changing frequently, and it can be difficult for marketers to find quality tools to help them leverage this market. Other streaming video companies have launched Facebook applications but then failed to maintain them or integrate them fully with Facebook. Justin.tv, Ustream, and Livestream all claim to support Facebook streaming.
Justin.tv uses a single Facebook Live Stream next to any of their embedded videos, meaning users may not even be chatting about your content, and you have no moderation tools or transcript. Ustream will custom build a viewer for you in fourteen days, but wants you to pay for a subscription first and requires your Facebook Page to have 1,000 followers before they will begin the work. Livestream has a Facebook application, but subscriptions start at $350.00 per month if you want to remove advertising. None of these applications integrate with Facebook Events.
Vpype identified the strategic importance of Facebook several years ago, and designed our real time communications system to integrate fully with Facebook as well as the web. Our premier application, vBroadcast, requires no software download and runs as a hosted service from the cloud, allowing you to stream live video events straight to your Facebook Page and Web Site simultaneously. Viewers can use your Facebook Page, your Web Site, or the vBroadcast application to view and interact with the live show; Facebook Connect, Facebook Live Stream, and Twitter are all supported.
vBroadcast scheduler integrates with the Facebook Events system so your fans will know when you are planning to go live. When you begin the broadcast, we can notify your followers on Facebook and Twitter for you, so everyone can find the show. Once you have finished, we can notify anyone who could not attend, and give them a link to the recorded show, complete with chat transcript.
Whenever you want to reach out to your audience, vBroadcast makes it easy to interact with your customers, wherever they congregate.
Tags:Facebook, facebook fan pages, justin tv, live stream, live video, livestream, shoieb yunus, social media, social networking, social tv, social video, social viewing, social web, ustream, vbroadcast, Vpype, vpype live
Posted in cloud computing, cloud storage, Facebook, interactive tv, internet, social applications, social media, social networking, social tv, social video, technology, video platform | Leave a Comment »
December 9, 2010
Gary Klein
By Gary Klein, Product Manager, Vpype Corporation
It was not that many years ago when you placed an advertisement in a magazine or newspaper, paying a charge based on their total subscriber base, knowing only a small number of those readers would be interested, and hoping some even smaller number might act. If you wanted to know what your customers thought of your products, you could include a response card, and hope one percent ever replied. Today, social media has changed the landscape: restaurateurs can respond to customer reviews on Yelp, Delta Airlines monitors Twitter to remedy customer complaints, and Jack in the Box has over 300,000 friends on Facebook. Social Media Expert Mari Smith dubs this The Relationship Age in her latest book:
“With the incredible boom of online social networking sites – particularly Facebook and Twitter – what we’re seeing now is a massive paradigm shift in the way we communicate and do business around the globe.”
Social Media Expert Mari Smith doing a live broadcast
Vpype’s vBroadcast application was designed to enable you and your brand to interact with your customers in real-time. Speak directly to your customers where they socialize: on your branded Facebook Page and your branded web site. You can demonstrate products or answer questions using state of the art streaming video. Participants are identified by name and photo, and can ask questions or provide feedback immediately. Chat is recorded along with the video for time-shifted viewing. One click opens a window for participants to share posts with Facebook and Twitter, allowing them to share their experience with their friends, while integrating these feeds into a unified social stream for the broadcaster.
In the last year thousands of shows have been created, including:
• A pitch contest where screenwriters from around the world were able to pitch scripts to Hollywood studio executives (from 20th Century Fox, MGM, William Morris Endeavor and others)
• An independent tire and auto care shop shared maintenance tips and closed four new customers during their first broadcast
• A graduate program offered distance learning classes and broke their enrollment record
• A church broadcast sermons to housebound parishioners and reconnected with others that had moved away
• A realtor toured open houses with his laptop, answering questions from out of town buyers
• A specialty horse accessory maker gave tutorials and answered questions from their customers on four continents from a barn in Colorado
• A candidate for Congress fielded questions from his future constituents
How can you build stronger relationships with your customers? If you don’t, your competitor will, as when Southwest Airlines tweeted flight information to a JetBlue customer complaining about his delayed flight.
Tags:20th Century Fox, cindy mccreery, Facebook, facebook fan pages, gary klein, hollywood, jetblue, julie richardson, live video, mari smith, MGM, relationship marketing, shoieb yunus, social media, social networking, social tv, social video, social web, southwest airlines, the relationship age, twitter, Vpype, vpype live, William Morris Endeavor, Youtube
Posted in Facebook, hollywood, hollywood scriptwriting, internet, movies, social applications, social media, social networking, social tv, social video, technology, video, video platform | Leave a Comment »
November 30, 2010
Using the Cloud for Serving Media
The content providers and media distribution companies need a server infrastructure for distributing media which is cost optimal with scalable compute and storage capabilities. When viewers connect with broadcasters they should experience low latency video across the globe. This introduces competing challenges, as one needs localized extended resources for management as well as a distributed server infrastructure across the globe.
Vpype looked at establishing dedicated server farms with bandwidth for millions of simultaneous videos. This approach makes the development work easier and maintenance of the servers less expensive. Issues of hardware and software upgrades, data backup, security, etc. are simpler for server farms localized to a low cost area. On the other hand, the latency of content creators to the servers and then the distribution to users become a concern. Another issue of longer hops is packet jitter and loss. The quality of media when transmitted over longer Internet hops results in jitter and increased video delays. One needs to use internal dedicated lines or infrastructure to minimize this between the computer servers.
To ensure high quality of media for users, Vpype has chosen a reliable, global cloud-computing platform.
The inter-cluster high-performance architecture allows minimization of latency by using optimized internal connect to get the best latency across the globe. By optimizing the usage between compute and edge servers the best experience can be delivered to customers.
Using cloud technology allows Vpype to be highly scalable. Individual streams or bundles of streams are encompassed as pipes that allow a range of bandwidth and quality options to be traded off within the pipe. A user may experience trade-off between the quality and number of streams before increasing the capacity. This allows Vpype customers to optimize the cloud to their needs.
Using cloud storage allows Vpype to scale both in terms of compute for delivering media and storage for keeping video files. It can transport rich media content on demand from a few to hundreds and even thousands of rich media streams. It can also scale disk space from a few gigabytes to petabytes. Excellent latency and best in class cost infrastructure keeps Vpype ahead of its competition.
Managing the cloud
Vpype has created a number of cloud management utilities to manage the compute and bandwidth usage on the cloud. These programs guide the cloud to use the best number of resources for optimal performance.
Vpype Value Proposition
Using load sharing, strategies beyond those provided by cloud computing service providers, Vpype can optimize resources on its infrastructure. On one hand, it offers a high level of service by reserving enough resources to allow for rapid usage spikes at minimum delays, and on the other hand it manages the resources to get the best cost when the demand is low.
Vpype architecture aims to get the lowest cost bandwidth and storage costs in the industry. This allows Vpype to offer competitive rates for broadcast and storage.
Creating the ‘Pypes’
Streaming infrastructure design is critical for moving video streams from the broadcaster to millions of viewers without quality loss. This involves transcoding, audio/video optimization and tuning from the application to the Cloud. Vpype creates a blend of transcoding options to maximize its services from the customer machine to its cloud compute instances.
Many companies today are using third-party web tools and connecting to content network providers (CDN) to deliver media framework. However, Vpype constructs the solution at the application front-end and as well as the cloud backend. This approach allows Vpype optimize the whole distribution path and offer the best solutions to its users.
Summary
At the simplest level, Vpype vBroadcast is a Facebook app. At a much deeper level, Vpype has designed, developed and deployed a video cloud-based compute and storage platform. The building blocks of Vpype video platform are customizable, flexible and scalable.
Offering Vpype solutions for ‘media pypes’ between video creators and millions of consumers at the best cost and performance is Vpype’s goal. Vpype provides solutions and capabilities that should be used by the consumers, businesses, brands, digital ad agencies and academic institutions looking to provide competitive solutions in this space.
VpypeLive app: http://apps.facebook.com/vpypelive
Start your show today: http://apps.facebook.com/vbroadcast
Tags:amazon, cloud computing, cloud storage, data center, Facebook, facebook fan pages, hosted server, live video, realtime video, red hat, shoieb yunus, social media, social networking, social tv, social video, social web, video platform, virtualization, Vpype, Youtube
Posted in cloud computing, cloud storage, Facebook, social applications, social media, social networking, social tv, social video, software development, technology, video, video platform, virtual computing | Leave a Comment »
September 13, 2010
Mursil Sayed
Mursil Sayed, VP of Product Development, Vpype Corporation.
Mursil is the principal architect of Vpype products and leads the entire development effort. Mursil enjoys transforming complex technology into consumer-facing products. Prior to Vpype, Mursil was VP of Engineering at EzValidation, a fingerprint security software company.
The explosive growth of social networking has lured many software companies to develop social applications to instantly reach millions of users on various social networks like Facebook, Twitter and MySpace. Social application software encompasses a range of software systems that allow users to interact and share data with their friends and network. Although it is very easy to quickly develop and launch a simple social application, it requires some skill and experience to develop an application that attracts and retain visitors.
I would like to list a few guidelines that developers and as well social media marketers may find useful and put into practice to develop an effective and maintainable social application.
1) The application must provide a simple user experience so that the users can quickly figure out what the application is all about. There should be one or two major workflows in the application and those workflows must be self-explanatory. Although this is canonical for the desktop or web application, but it is especially important for social applications because research has indicated that people usually resist installing new applications. Therefore if they are unable to find instant value of the application, they are most likely to uninstall the application. Vpype is one such social app that has an intuitive workflow for live video streaming.
Maaika Westen interviews Vpype CEO
2) Integrate social plug-in in your application to increase sharing and word of mouth (viral) marketing of your application. Facebook is providing various plug-ins for like, recommendations, comments, etc. Similarly you can get variety of plug-ins for Twitter for posting status messages and viewing communication threads.
3) Make an abstraction layer to interact with social networks. This will help in maintaining the application and will prevent the application from crashing due to change in underlying social API. Although Facebook and other major social networks provide a standard interface (Open Social) to access their services, most advanced services and new features are only accessible via their proprietary API. This API keeps on changing from time to time.
4) Don’t use your servers to store social graph (underlying social relations between people) and other information about your users (like friends, followers, etc.). The only exception to this rule is when the information is used frequently. In this case, use API calls to get this information from Social networks when needed. Most social networks are now providing interrupt based APIs that will automatically post new changes to the ‘social’ application.
5) Create a mock implementation for the social network abstraction layer so that application could be tested and debugged quickly and easily without requiring the Internet connection. All the data for the mock implementation should be stored in local databases. This will significantly reduce the development and debugging time as the mock implementation will operate from local databases and doesn’t require an Internet callback.
Tags:Facebook, facebook fan pages, live video, maaika westen, shoieb yunus, social app development, social media, social networking, social tv, social video, social viewing, social web, Vpype, vpype live
Posted in Facebook, interactive tv, social applications, social media, social networking, social tv, social video, software development, technology, video | Leave a Comment »
August 22, 2010
Guest Writer Series, Part 1
By Gary Klein, Product Manager, Vpype Corporation
EasyCare vBroadcast in session
EasyCare got their start in 1970 with the invention of the Easyboot, and today provide a wide range of top quality products for trail riders and recreational horse owners. Like most businesses today, they have a robust web site, and have also moved into social marketing with a Facebook Page.
Always on the lookout for new ways to connect with their customers, EasyCare contemplated a series of webinars, bringing industry experts together with company personnel to present best practices using their products. Due to their unique product line, these webinars needed to be held in a barn, not a studio. They also wanted to share the experience with both their Facebook fans and the readers of their blogs. Vpype’s vBroadcast application fit the bill. Using only a Wi-Fi connection and a laptop, they were able to broadcast live from the horse’s stall, and interact with their customers all over the world, fielding questions as they arose. Customer feedback was exceptional.
“Please pass along my deepest thanks to Garrett, Kevin, Duncan and everyone who is making the webinars possible…You all do a fabulous job at answering questions, from newbies like me to critics everywhere.” – Lisa in Utah
“I have spent the last three days sitting at our computer between 7-8 EST glued to the Webinars. This live format is such a great idea! As when a question comes up in ones mind they can ask… It was all educational and entertaining enough to make me get by the computer on Tuesday night… All in all it was very informative and a great format.” – Gene in Vermont
Over the course of the three day series, over 200 customers participated live in the webinars. This led to 73 stories being published on Facebook about the webinars, 71 readers commented on those stories, and 98 Liked the stories; all these actions contributing to the viral spread of the event. Within a week, more than 1,200 additional people had watched the recordings, bringing their audience to over 1,400.
What would it cost for you to demonstrate your product live to 1,400 customers? Imagine what social video can do for your business. Vpype’s vBroadcast application allows you to broadcast live from anywhere in the world, and to share the event with your Facebook friends, Facebook Page Fans, and traditional web properties all at once. Check it out today!
Tags:Easyboot, EasyCare, Facebook, facebook fan pages, gary klein, live video, shoieb yunus, social media, social networking, social video, social web, sports marketing
Posted in Facebook, Human Behavior, humanties, interactive tv, social networking, social sports marketing, social tv, social video, sports marketing, technology | Leave a Comment »
August 13, 2010
VpypeLive app on Facebook
Today VpypeLive app has been refreshed on Facebook. The following are some of the key highlights:
1) vGreeting app has been added to create video-based greetings
2) A new embedded player that can play both recorded and live video streams
3) vBroadcast app now support uploading a recorded video file
4) Support for Twitter chat has been added
5) Some enhancements in vBroadcast and vComedy have been made
I have been reading about hundreds of inspiring Facebook Stories, and want to tell everybody that right now, you can add a new dimension to your Facebook story and tell it with a live, interactive Vpype video.
Yes, rather than just posting text and static pictures on Facebook, using Vpype you can record your story as a video, broadcast live to a select audience (a private broadcast) or anyone on Facebook (a public broadcast), and let the people know your story in your voice.
This is what Facebook says on their Facebook Story site:
Facebook is all about the individual and collective experiences of you and your friends. It’s filled with hundreds of millions of stories. Which ones inspire you? What’s your Facebook story?
With ‘social video’ you can put a face and voice to your story.
In last month’s Facebook Blog, Facebook Stories: What’s Your Story?, Elliot Schrage adds more tips and inspiration for all of us storytellers. He writes:
A woman’s Facebook status updates from her mobile phone become a lifeline for her and a group of 36 people traveling in Haiti during the earthquake. A recently laid-off man lands a new job by reaching out to his friends on Facebook. After 15 years apart, a father reconnects with his daughter through Facebook.
These are just a few of the hundreds of stories people like you have shared about their experiences on Facebook. Each of the 500 million people using Facebook, though, has a story. We want to hear your story, too, so it can inspire others to reconnect with long-lost friends, get closer to their friends and family, support those in need, or even start a political movement.
To add a Facebook your story with text and see examples, just visit http://stories.facebook.com. And, if you want to create a live or store archived video about your story, just add the Vpype app to your Facebook profile, and record your show.
To add VpypeLive, click here: http://apps.facebook.com/vpypelive
Tags:cause related marketing, elliot schrage, Facebook, facebook fan pages, facebook stories, Human Behavior, live video, live video on facebook, shoieb yunus, social media, social networking, social tv, social video, social web, Vpype, Youtube
Posted in citizen journalism, Facebook, Human Behavior, humanties, interactive tv, social networking, social tv, social video, technology, video, Youtube | 2 Comments »
May 25, 2010
Midtown Manhattan, New York City
Last week, I was on the east coast and had the opportunity to attend The Social Sports Marketing Leadership Forum in New York City, and learn more about how organizations and companies supporting the sports industry connect to fans. I heard representatives from several prestigious groups talk about why they have embraced social networks and Facebook, in particular. The presenters included Andrew Giangola of NASCAR, Philip Grieco of MARS (yes, the candy company), Pat Coyle – consultant to the Indianapolis Colts, Peter Robert Casey – a sports blogger, Mark Fratto – athletics director from St. John University, Vince Thomson and Michelle Grech of MELT and others.
Sports marketers have figured out that Facebook is a huge distribution platform and network. They are creating innovative Fan pages that help them bring in even more fans. To keep everyone interested they continually distribute information about products, events and tickets.
Some compelling social media statistics from the event site:
In December 2009, consumers spent 82 percent more time on social networking sites compared to the same period a year ago, according to The Nielsen Company. The average global consumer now spends more than five and half hours per month on social networking sites like Facebook and Twitter, up from 3 hours in December 2008. The National Basketball Association has about 1.7 million fans on Facebook. On Twitter, The NBA and the NFL have more than 1.6 million and almost 1.35 million followers, respectively. Meanwhile, NBA star Shaquille O’Neal (2.55 million) and cyclist Lance Armstrong (2.22 million) rank among the top 20 people followed, comparing favorably with President Barack Obama (2.69 million) and talk show host Oprah Winfrey (2.63 million
Sports fans participate in the social media phenomenon for self expression, for affinity to the group and because their friends have joined the group. Businesses are using their sports-related Facebook presence to get access to these fans and to generate revenue. Revenue for a sports team can come from sponsorships, selling the tickets or branded merchandise.
Savvy sports marketers are moving beyond the old school and traditional Web 1.0 and embracing a more social and mobile web. Sponsors want attention from fans. They seek consideration and actions that will lead to revenue. They want to do more than create traffic, they want to sell tickets and merchandise.
Pat Coyle of Coyle Media maintains Sports Fan Graph that tracks majors sports teams on Facebook and Twitter. Click here to check it out! If interested in all the happenings in major sports world, you can follow Peter Robert Casey on Twitter.
Vpype and Sports Marketing
Marketing with ‘social video’ can increase the engagement level of a fan base. We have already seen this from our filmmaker interviews (Barrie Osborne, Julie Richardson and the gang, Jeremiah Birnbaum) and Hollywood screenplay pitch contest (led by Julie Richardson and Cindy McCreery). By integrating Vpype with a Facebook Fan page, players or NASCAR drivers can communicate via live video to their fans/followers. Their live video interaction can help them tell their story and host an authentic social conversation on Facebook.
Vpype Promotional Platform
Vpype Promotional Platform provides brands the ability to manage and control social video broadcasts from an unlimited number of Facebook pages inside and outside the Facebook ecosystem. Vpype Promotional Platform can be customized and branded for businesses, brands, studios and talent to connect with their communities.
Brands know that leveraging Facebook for campaigns is essential. Vpype’s private-labeled offering of Vpype Live Broadcaster provides a turnkey, social video solution that brings brands and fans together, seamlessly.
Tags:andrew giangola, Barrie Osborne, cindy mccreery, Facebook, facebook fan pages, indianapolis colts, julie richardson, live video, mars candy, nascar, pat coyle, peter robert casey, philip grieco, shoieb yunus, social media, social video, Vpype
Posted in Facebook, social networking, social sports marketing, social tv, social video, sports marketing, technology, video | 1 Comment »
May 4, 2010
I love combining my passions for social video and filmmaking, and have been very pleased that our first broadcasters included Hollywood producers, filmmakers, screen writers, actors and talented people who are part of the film industry. This community has really taken advantage of and used the Vpype platform to tell their story since day one and continues to do so.
Social Video allows industries like the entertainment industry to involve fans early (before a film’s release) and often. It is one way to promote a film, business or brand, and encourage a personal and authentic interaction with fans and followers (or likers).
Along with a Fan Page on Facebook, a Vpype Live Broadcast by the filmmakers can potentially impact how many will see a movie when it opens. Vpype’s live and recorded broadcasts allow the filmmakers to connect with fans and audience base in a new way. The broadcasts can tell the story behind the scenes, showcase the creative talent, and let fans know more about why the filmmakers picked a project. And most importantly, viewers can interact with the broadcasters via “live” chat.
With Julie Richardson and other filmmakers of horror film, "The Collector".
Last summer, producer of the film “Collateral” Julie Richardson, said of social video: “Live social video broadcasting technology will help us enhance our films’ Facebook Fans’ experience as well as give us the opportunity to leverage the power of social networking to attract new viewers when we schedule live broadcasts to promote our films using Vpype’s technology.”
Since then Julie Richardson has helped to put together Vpype broadcasts that support her vision for social video. For example, one of our first live Vpype broadcasts was by “The Collector” filmmakers, Marcus Dunstan and Patrick Melton that Julie has produced. Many of the film’s fans attended the live broadcast (or show), and took advantage of our interactive chat option to share thoughts with the broadcasters (in this case, the filmmakers).
With the help of Hollywood Screenwriter Cindy McCreery, Julie Richardson also created the first Hollywood – Vpype screenplay pitch contest, which used Vpype’s ‘social video’ platform for contestants to pitch screenplays to Hollywood A-list judges (from Fox, MGM, William Morris – Endevour and others), in five minutes or less.
Other noteworthy Vpype film-related shows include:
TV actor Steven Weber (and a blogger for the Huffington post) invited us to his home, when he used Vpype to create his first live social video broadcast.
On the set of English feature film, Two Mothers.
Last year, I along with Michael Richter and Jawad Qureshi produced an indie English feature film, “Two Mothers”. Click here to see the interview of Jeremiah Birnbaum, film director of “Two Mothers”. Click here to join the Fan Page on Facebook.
About six months ago, at the annual Film Angels gala event, Barrie M. Osborne, producer of the film “Matrix” did a broadcast about his upcoming film projects. Click here to see it!
Social Video is here – for both, the Hollywood and indie filmmakers to promote their films and have a conversation with their fans and audience base on Facebook.
Tags:Barrie Osborne, cindy mccreery, Facebook, facebook fan pages, FilmAngels, hollywood, Huffington Post, jeremiah birnbaum, julie richardson, michael richter, movie the collector, movie two mothers, shoieb yunus, social media, social networking, social video, steven weber, Vpype, vpype live broadcaster
Posted in Facebook, hollywood, Human Behavior, movies, social networking, social tv, social video, technology, Uncategorized, video | Leave a Comment »
April 26, 2010
Facebook Profiles, Groups, Fan Pages, Community Pages, Hollywood Screenplay Pitch Contest
Vpype hosted the 5th Social Video Meetup at our corporate headquarters in Milpitas, California last week and was attended by a firefighter, an aspiring actor/film student, social media enthusiasts, bloggers, PR practitioners and software professionals.
The speakers went over more of the Ins and Outs of Facebook Fan Pages both public and private, what’s new with Vpype and Facebook, and how and why to incorporate social video. We also got an update about the Hollywood – Vpype Screenplay Pitch Contest.
Vpype’s technical guru Gary Klein went over how to add live video broadcasting to a Facebook Fan page. Jason Lin, an international social media practitioner from the Talent Basket, inspired us with examples of new social video applications like scheduling a live office visit with your favorite professor or listening to Bill Gates broadcast live using Facebook. He also went over what it means to ‘Like’ and have a Community Page on Facebook. Cindy McCreery, Hollywood screenwriter, told the attendees about her first hand experience with running and promoting the Hollywood Vpype Screenplay Pitch Contest.
Guest speaker Justin Lin at the event
At the event, we all learned that there is a lot that’s new on Facebook. A good summary is in a Huffington Post article, The Ultimate Guide to 11 BIG Facebook Changes, by Catharine Smith at http://www.huffingtonpost.com/2010/04/22/facebook-changes-the-ulti_n_548356.html
Hollywood Screenwriter Cindy McCreery sharing her thoughts
Cindy McCreery told us about the logistics of setting up the Hollywood Vpype Screenplay Pitch contest. More than 500 Vpype video pitches were submitted and watched by A-list judges from MGM, Fox and Willaim Morris – Endevour and others. The finalists will be announced soon. The article, Vpype Hosts First Facebook Screenplay Pitch Competition at MovieMaker.com by Rebecca Pahle, covers the contest. To read more, visit http://www.moviemaker.com/screenwriting/article/vpype_facebook_screenplay_pitch_competition_20100225/.
The following are some other notes from the 5th Social Video Meetup and about Facebook:
Facebook Structures
Facebook Profiles, Groups, Pages and Community Pages are all unique, and have different privacy and application settings. People can have multiple pages, a personal profile for friends and family, and a public persona they share with the world.
Profile
A Profile is the page created automatically by Facebook for a user. Facebook’s Terms of Service forbid creating user accounts for non-persons, for example businesses, clubs, etc. The only way to “remove” a profile is to delete the user from Facebook. Users may “Friend” each other, allowing their Profile data to be shared.
Groups
Groups are collections of Users, and were created to fill the need for communities on Facebook. A group can restrict its membership, and members of the group gain information on the other members. Group pages look like Profiles, however there are differences. For example, Group pages cannot embed applications
Fan Pages
Pages, often called Fan Pages, were first created in February 2009 to address the growing demand for a presence on Facebook for non-persons. These Pages are used for businesses, brands, fictional characters, politicians, celebrities, bands, or even abstract concepts. Pages have administrators who control a Page’s appearance as well as the ability to embed applications like Vpype Live Broadcaster – a social video app. These Pages are used to attract Fans, now called Likers, and can be used to send messages or broadcast social video to Fans.
Community Pages
Community Pages are brand new and allow communities to edit and maintain their own Page. These virtual hangout places are like Wiki’s in that the community can edit its own page.
Tags:catharine smith, cindy mccreery, Facebook, facebook fan pages, georgia marszalek, Huffington Post, jason lin, live video, moviemaker.com, rebecca pahle, rich reader, shoieb yunus, social video, social web, valley pr, Vpype
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